The Koko blog summarised the following benefits of viral marketing: Immediate visitors Long term visitors Causes exponential growth – reaches a large audience Inexpensive compared to other advertising methods Quickly and effectively build brand awareness, reputation and image. Easy to integrate with other marketing methods – i.e. include as a bonus with other products Increase targeted traffic to your web site Continue reading Benefits of viral marketing
What are the consequences in the case of failure of a viral marketing campaign? The enormous reach of viral content is a double-edged sword. A successful marketing campaign will lead to growth of the customer base whilst a poor implemented or a bad chosen viral message cannot be drawn back. Once the message is spread across Social media platforms, marketers only can control its way to a limited extent. Consequently, failure of viral marketing campaigns can cause serious issues for its creator. The following negative outcomes were identified by looking at real-life examples described by evonomie: 1.) Damage for brand image … Continue reading What are the consequences in the case of failure of viral marketing campaigns?