Benefits of viral marketing

The Koko blog summarised the following benefits of viral marketing: Immediate visitors Long term visitors Causes exponential growth – reaches a large audience Inexpensive compared to other advertising methods Quickly and effectively build brand awareness, reputation and image. Easy to integrate with other marketing methods – i.e. include as a bonus with other products Increase targeted traffic to your web site Advertisements Continue reading Benefits of viral marketing

What are the consequences in the case of failure of viral marketing campaigns?

What are the consequences in the case of failure of a viral marketing campaign? The enormous reach of viral content is a double-edged sword. A successful marketing campaign will lead to growth of the customer base whilst a poor implemented or a bad chosen viral message cannot be drawn back. Once the message is spread across Social media platforms, marketers only can control its way to a limited extent. Consequently, failure of viral marketing campaigns can cause serious issues for its creator. The following negative outcomes were identified by looking at real-life examples described by¬†evonomie: 1.) Damage for brand image … Continue reading What are the consequences in the case of failure of viral marketing campaigns?