Embedding user-generated in viral marketing campagins

The application of the concept of value co-creation to generate viral messages can positively influence the success of viral marketing campaigns. This is rooted in the idea that “with the help of user generated content, from apps like Vine and Instagram, brands can connect with their audiences in ways that appeal to their natural curiosity and passions” (Viralblog). The example of Coca-Cola showed how user-generated content can be converted into a viral message. The brand collected video clips of young consumers showing what it feels like when they take a sip of Coke – the “AHH” moments, as the brand calls … Continue reading Embedding user-generated in viral marketing campagins

Visualisation of viral content

Visual content is better at conveying emotionality and being understood quickly and easily. Therefore, images and video have an advantage compared to written form content. It is for this reason that image and video sharing dominates online.  As a general rule, according to MOZ-blog, visual content is simply more engaging. Following methods help to visualize content: Make your content interactive Interactive content engages the viewer’s senses and attention in a more active way than simple static content. By creating an experience that viewers must participate in, the impact is necessarily enhanced. If there is an emotional angle to your interactive campaign, … Continue reading Visualisation of viral content

Influence of positive emotions on the success of viral message

A study published in the Harvard Business Review states that there is strong link between positive emotions triggered by viral content and the success of a viral message. The following ten emotions were identified as having a positive impact on the success of viral messages: Amusement Interest Shock or surprise Happiness Delight Pleasure Affection Excitement The key to exploit the potential of emotion for enhancing the success prospects of viral marketing is to know which message will create such an emotion in the target audience and how it can be ideally linked with the brand. The Oxford College Marketing Blog … Continue reading Influence of positive emotions on the success of viral message

10 Steps to create viral content

The enveritasgroup identified 10 crucial steps in the creation of viral content: 1. The content is unique and memorable. If you want people to share your content, make it share-worthy. Whether it’s an animated short film or a perfectly timed newsjackingad, your content needs to stand out if you want others to share it. Don’t think your product lends itself to unique, memorable content? Get creative! 2. The campaigns take a risk. Marketing campaigns that go viral are often a result of thinking outside the box. In an attention-grabbing twist to traditional social media marketing, the Grey Poupon mustard brand set out to create “the most discerning … Continue reading 10 Steps to create viral content

Sticky post


Story Doing- Show! Don’t tell! I stumbled recently about an article “Forget Storytelling, Start With Storydoing” (http://www.viralblog.com/trends-innovations/forget-storytelling-start-storydoing/) from ViralBlog which caught my attention. The concept of storytelling was familiar to me. It is a way for companies to communicate the story behind the brand or products to its customers. It answers the question why a brand exists and what the brands wants to achieve. Storytelling enables brands to differentiate clearly from its competitors facilitating customers the choice of a product or service which meets their needs in the best way. Storydoing: Turning stories in reality The innovation and strategy company Co:Collective … Continue reading Storydoing