Benefits of viral marketing

The Koko blog summarised the following benefits of viral marketing:

  • Immediate visitors
  • Long term visitors
  • Causes exponential growth – reaches a large audience
  • Inexpensive compared to other advertising methods
  • Quickly and effectively build brand awareness, reputation and image.
  • Easy to integrate with other marketing methods – i.e. include as a bonus with other products
  • Increase targeted traffic to your web site
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